4 Point Recruiting Plan

Four Point Recruiting Plan

Skin care parties offer the best place to find prospective team members. Mary Kay herself developed the Four-Point Recruiting Plan when she first began holding skin care classes. Since then, it has been used successfully by thousands of Independent Beauty Consultants and Independent Sales Directors.

1. Before every skin care class ask the hostess, Who is coming today who might be interested in doing what I do?

2. Present your heartfelt, enthusiastic I-story at every skin care class.  Share why you began your Mary Kay business and what it means to you.

3. Select at least one person at every skin care class and offer her the Mary Kay opportunity. You may want to plant seeds with everyone by sending guests home with information on the Mary Kay opportunity, then meeting with them to tell them more about the Mary Kay opportunity.

4. Offer the hostess a special gift for any person she suggests who becomes an Independent  Beauty Consultant.

I-Story

An I-story may consist of the following essential pieces and should be brief, heartfelt and enthusiastic:

1. Tell what you did before you started your Mary Kay business.

2. Explain why you decided to become an Independent Beauty Consultant.

3. Describe how your life has changed since you became an Independent Beauty Consultant.

4. Mention what you like best about your Mary Kay business

5. Share your goal in Mary Kay (i.e. earning money for family expenses, vacation or earning use of career car, etc.)

Marketing game

A great way to introduce Mary Kay and have fun at your parties is by doing a marketing game at your party.

1. $100 Marketing Game

2. Candy Bar Marketing Game

3. MRS CAB

4. Marketing Bag

Hostess Recruiting Notebook

The Hostess Recruiting Notebook allows you the opportunity to share more about Mary Kay with your hostess (and anyone else that may be there) at the end of your party. Plus, it builds your confidence quickly when you share it with every hostess at the end of the party.

Marketing Events

Of course, you can always invite others to come and see for themselves, by attending unit      success meeting with you and any marketing events provided weekly, monthly or quarterly by your Sales Director or National Sales Director.