How I got 25 Parties in less than a week
Step 1: I changed my attitude and became convinced
that well coached parties with guest lists would be the key to moving my
business to the next level! Part of this change came from watching Kristin
Rodgers 2013 seminar speech (Which I highly recommend listening to, the link is
below).
After
watching Kristin's story I decided that PARTIES were for ME!
The next amazing opportunity I had was getting to listen
to Kristin now Sharp she was recently married) host a conference call for the
Top Gun Area Sales Directors (one of the reasons why you definitely want to
become a Sales Director! We get this kind of training on a weekly basis! In the
call Kristin gave more tips and details on how she has had incredible success
with her skin care classes.
712-432-1090
(access code 595014# ) (reference number 199#)
After hearing this information I was ready to Rock'nRoll!
Step 2: Who was I going to contact to get these
parties booked?
My Goal was to not stop until I got to 30 and then always
keeping 30 parties on my books! I got a big poster board & number it 1-30
then I went to work making my lists.
List 1- I started
with friends and family members who hadn't held a party for me recently. Some
of them maybe had never held a party for me.
List 2- I made by going through my entire Facebook
list. I thought about husbands who had wives, woman in my religious circle, and
generally anyone that I liked.
List 3 - My
husband actually helped me with this list. He went through all of his Facebook
friends and personally messaged them and asked them to help. When dealing with
Facebook, you ALWAYS want to personally message them!
List 4 - I went
through my customer list and chose my VERY best and FAVORITE customers to ask
to hold a party for me.
List 5 - All of
my other customers who I maybe have not connected with for a while, my goal
with this group was to do customer service calls and texts to reconnect with
them and set up a time to do a quick Holiday stop and shop or offer them a
fabulous holiday make over with the intention of rekindling our relationship
and then asking them to host a party to help me with my big goal.
List 6 - (this
may not pertain to all consultants) With this list I went through terminated
consultants or consultants on my team or unit who were maybe not interested in
actively working their business and might be willing to either host a party to
help me or earn awesome hostess incentives, or maybe to just book a quick stop
and shop to show them new holiday items and rekindle our relationship.
List 7 - I went
through any referrals, honoring working woman leads, and any surveys or leads
that I had not recently worked with, with the intention of booking them for a
Holliday makeover and then turning into a party.
*************************************************************************************
Scripts and Verbiage I use to book my parties
You’ll want to change these scripts to fit your own personal
goals.
What my husband said to his Facebook
friends via personal Facebook message was:
Hey (So and
so) ! How’s it going? I was wondering if I could ask a quick favor of you. My
wife has been working hard in Mary Kay and has done really well the last few
years. She currently has a goal to be the youngest Cadillac driving director in
the state of Utah by Christmas. She recently just fell and dislocated her
shoulder so I am trying to help out a little bit while she is recovering. I was
wondering if you would be willing to help us out by letting my wife give you a
quick free holiday makeover. In exchange for a $30 gift certificate towards any
products you might like at your appointment. Let me know if your willing to
help out, I would really appreciate it :D
Just a reminder
when you are working with friends and family, they know you and they have a
relationship with you. So when you "chit chat" with them, (maybe
before asking them to help you) after asking them how they are and what's new,
they will in turn ask you how you’re doing and what is new with you. This is
the perfect opportunity to for you to tell them about what you’re working on in
your Mary Kay business. Specifically the "money part of your goal"
examples:
I'm doing
great thanks! I've been working really hard in my Mary Kay business to earn
extra money =) I'm surprising my husband with his dream vacation at the end of
the year! =)
or... I'm
trying to hold 10 more parties to finish earning the money to take my kids to
Disney land of the first time!
THINK OF SOMETHING
GOOD PEOPLE CAN RELATE TO!
Then and this is how I asked my
friends, family and good customers to help me!
ME: Hi Susan! How are you doing? =) I love seeing
all your cute pictures on facebook! What’s new with you? =)
SUSAN: My daughter got married so that was fun!
=) I'm good, how are you?
ME: Oh how fun! I love weddings! =) I'm really
great! Well except I dislocated my shoulder pretty bad last week ha ha but
other than that great!
SUSAN: Oh no what happened that’s no fun!
Anything I can do for you?
ME: Your so sweet! My husbands actually taking
great care of me =) I'm lucky he was able to take some unpaid time off work =)
I'm just trying to work my business more to make up for his income :) (money part of my script)
I actually do have a favor to ask;) I'm working
on earning my pink Cadillac by Christmas which will make me the youngest
Cadillac Driving Sales Director in the state of Utah ( cool right! ) and I was
wondering if I could bribe you with 200$! In free Mary Kay to hold a party for
me :) it would help me a ton! & I promise to spoil all your friends!
I also include my hostess flyer 200 for free.
Click Here for a PDF version of this Flyer
Kristin gives several app
ideas you can use to create your own flyers, but my favorite is photo grid it
looks like this
Here's an example of changing the script to fit your goals:
I actually
also have a favor to ask. I'm working on earning my first free car (Which is a
red Chevy Cruz) in the next 4 weeks, which would make me the first free car
driver in my unit! (cool right! ) And I was wondering if I could bribe you with
$200 in free MaryKay to hold a party for me it would help me a ton! & I
promise to spoil you and all your friends!
I love this Hostess
incentive for a couple reasons. I get to offer more (who wouldn't want 200$ in
free product from one of their favorite stores!) Next I get new customers with
the outside orders without doing the work! Those outside orders are new
customers, future reorders, and new people I can book parties with! It also
shows me which of my hostesses are good sellers, putting them on the radar for being a great
addition to my mary kay team! I love that this hostess incentive makes them
listen to the business opportunity as well! You are working full circle!
Here's a script for booking stop and shop apt with
customers, and consultants that you are wanting to connect with again. these
can be done all year long just put together a new roll up bag with newer, and
current limited addition item to show her.
Hi Susan! How are you doing! It's been so long sense we
caught up, I'm SO sorry!! I miss you & I'd love to pop by and say hi =) I
can bring some brand new Mary Kay items & a current catalog with me as well
to show you =) I have a darling gift for you too ;) When would be a good time
for me to stop by?
Sometimes I chit-chat
a bit first see what's new and how their doing with their product if their a
customer.
After she says yes and sets a day and time with me I ask: Awesome!
I'm so excited to see you!!! You’re going to love your gift!! If you have an
extra 30 min I can give you a fabulous new makeover as well! Ill text u a pic
of a new look you could try.
Get a picture of a fun look to text her at the same time for
example.
When I get to the apt
I tell her my goal and I have a hostess incentive flyer printed out to show her
and ask her to hold a party for me.
Here's my favorite referral script:
Hi___________this
is lynsie w/ MaryKay =) UR friend _______gave me UR # because she said U are
super sweet & might be willing 2 help me out in a FUN contest I’m in 2 give
30 woman FREE microdermabrasion treatments in the next 4 weeks =) when I do I’m
going to finish earning my 1st FREE MaryKay Car a RED Chevy Cruize (cool
right!) If you’d be willing to help me out I will spoil U w/ a free mascara &
15$ Gift Card =) it’s FUN, FREE, & no obligation! Can I borrow UR cute face
4 this? I promise I’m really nice! =)
I have more details on working with roses leads & ladder
bookings from referrals @
www.lynsiesnationaldivas.blogspot.com
After I booked the party & set a
date and time, I gave her the option to do it like an open house style (where
people can pop in at anytime) or for a sit down Holiday makeover party.
After she choose which one I asked
her if most of her friends where on Facebook? If so I made a Facebook invite
(do she can add her friends, I count this as my guest list and personally
message her friends after she adds them) if she has any who are not on Facebook
I ask the hostess to text me their cell number & last ask her if she has
any friends who she would like me to send a post card too (sometime I get yes
but mostly I text and Facebook to pre profile)
Next I edit the saved invitation I
have (you can easily make your own by using photo grid app) and I set up the
Facebook invite. You can edit it after
you make it and add your hostess to it making her hosts of the Facebook invite
as well.
Here’s an example of my verbiage when
I make the invite on Facebook
Holiday open house- Discription of
the event:
You are specially invited to attend Melissa's Mary Kay
Sparkle Holiday Open house! On Wednesday December the 3rd. Open 6-9pm.
Melissa & her Mary Kay consultant ;) want to add a
little bit of 'Sparkle' to your festive season.
Stop by and enjoy a treat with your friend & you'll get
to see new "Sparkle" gift sets, Radiant Skin Care, Color Collections,
Festive Favorites for men and woman, and darling Stocking stuffers to make your
holiday shopping easy & beautiful!
We're so excited to have you come that every guest who
attends will get a FABULOUS goodie bag! :)
Bring a friend, or 2 or 3 :) & receive a 10$ gift
certificate for EVERY friend you bring to use at the holiday open house! (21 or
older)
Thank you in advance for helping Melissa earn fabulous
hostess incentives! & also helping her consultant & friend ;) finish
earning her Pink Cadillac by Christmas, making her the youngest Cadillac
Driving Sales Director in the state of Utah (cool right!)
We can't wait to see
you! :)
Click Here for a PUB version of this Invite
Then I post the “invite” and change the picture to the
invite (this must be done on a computer)
Example of a Makeover party Discription:
You are specially invited to attend Shauna's Mary Kay
Sparkle Makeover Party! On Friday December the 5th @ 7:00pm.
Shauna & her Mary Kay consultant ;) want to add a little
bit of 'Sparkle' to your festive season by giving you a Fabulous new Holiday
look that will impress everyone at all your upcoming Holiday parties!
Come and enjoy a treat with your friend, get professional
tips for creating a radiant completion, & get a fabulous new Holiday glamor
look (see posts for details) =)
You'll also get to see new "Sparkle" gift sets,
Radiant Skin Care, Color Collections, Festive Favorites for men and woman, and
darling Stocking stuffers to make your holiday shopping easy & beautiful!
We're so excited to have you come that every guest who
attends will receive a FABULOUS goodie bag! :)
Bring a friend, or 2 or 3 :) & receive a 10$ gift
certificate for EVERY friend you bring to use at your makeover! (21 or older)
Thank you in advance for helping Shauna earn fabulous
hostess incentives! & also helping her consultant & friend ;) finish
earning her Pink Cadillac by Christmas, making her the youngest Cadillac
Driving Sales Director in the state of Utah (cool right!)
We can't wait to see you! :)
After I make the Facebook invite I text my Hostess this:
Ok I just made the
Facebook invite for you to add your friends too! =) Do you see it? Also here is
the invite that you can text to your friends =)
Then text your hostess the invite you created.
After she adds her friends write down their names in a note book
so you can keep track of who you’ve messaged.
Then I go to the guest list and click on each name then hit
message (PERSONALLY!!!!!!!!!!!!)
Then I sent a picture of the official invite and text each
of the guest this (make sure you change their name and make it personal!)
Hi Angie! I'm Lynsie Iverson, Marie's daughter in-law
& MaryKay consultant
I'm sure you saw that
you were invited to the holiday open house at her home this Thursday night Open
from 6pm-9pm.
Marie was SO nice to
host this fabulous open house to help me finish earning my first Pink Cadillac
by Christmas, making me the youngest Cadillac Driving Sales Director in the
state of utah (cool right!) I really want to spoil her guests and make that
night the BEST shopping experience you've ever had, so I'm customizing really
fabulous goodie bags for each guest!
Could I ask you a
couple quick questions so that your in LOVE
with your goodie bag? The first one being, do you prefer lipstick or lip
gloss better?
I hope your having a
fabulous day!
After they text back which one I say
Perfect! we're so excited to see you! I'll also take
this as your rsvp & enter you into the drawing for the Holiday Glamor
Package;)
One last question, if
there was one thing you could change about your skin or your complexion what
would it be? ♡
Then they will tell me what it is… dark spots, dryness…ect
Go to youtube and find a MARY KAY APPROVED (WATCH IT FIRST)
commercial clip and hit share…I hit share to text then copy and past and copy
it into the message this this…
I hear that complaint
quite a bit we have a foundation primer
that significantly reduces redness it
will also help your foundation to stay on better to cover any redness I'll have that for you to try tomorrow ♡ we're so excited to see you!
Check out this link
for more info on our foundation primer
Mary Kay Foundation Primer: http://youtu.be/yQ6-1suFpVE
If they respond that they cant make it I say:
We’ll miss you! =) id be happy to pop by (or you can say to mail) at a more
convenient time and give you your goodie bag and a catalog (no obligation to
buy) =) I decently want to spoil
Melissa’s cute friends! =)
Then you can either
send a catalog or schedule a stop and shop apt (which I turn into parties)
______________________________________________________________________________
Sometimes they’ll
chit chat a bit after that but the next step comes the day before the party
I go through the guest list and if they either told me what
they wanted or didn’t respond I message this:
Hi Luann =) I just finished your customized goodie bag ♡ your going to love it! Remember
if you bring a friend you get a 10$ gift certificate to use at the BEST
shopping experience you've ever had! See you tomorrow! ♡
And include a picture of their goodie bag. I edit their name on
the tag using photo grid I take the picture first with a blank one. It’s the
back of my business card.
That’s how I Booked & coached my parties!
Happy Bookings!
If you find mistakes sorry ;) I went through this fast, but I
tried to give as many details as I could =)
Your success in Mary Kay is tied to you holding constantly 3
PARTIES a week!
Listen to this voxer link (you may need to click on it on your
phone)
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